The tiny community of Tabusintac, home to only a few families, is hardly New Brunswick’s partying capital. But if everything goes according to plan, its population will explode the night of June 20, when hundreds of drunken revellers storm into town.
One graduate of a nearby high school created a Facebook event listing for an after-prom party at his house. He included his address and cell number.
“Our marketing is based on the idea that the service we sell is based on trust, and customers are only going to pay for our services if they trust us. They are not going to come to trust us by hearing from us directly. It’s ultimately word of mouth referrals.”
Editor-in-Chief Scott Goldfine talks with Provident Security Founder and President Mike Jagger. Also a member of SSI’s Editorial Advisory Board, Jagger started his company in 1996 with a $500 limit Mastercard. Now, the company has more than 200 employees.
Provident Security Corp. has also tapped into technology to connect with its clients, as well as the community at large. The Vancouver-headquartered firm’s website features subscriptions to its blog, electronic newsletter and RSS feed; a video library; and a link to its Twitter account.