thanks for your comments.

Regarding ‘Instant’ arming… while you may have no exit time programmed, and the siren may sound immediately, it will still take about 30 seconds for the cellular call to the central station to happen. While you may be able to receive a call while the alarm is communicating with the central station (because they will be calling your cell or another number), the alarm company will still need time to receive and process that alarm before starting to make the call. That’s also assuming that the cellular call works on the first try. The reality is, no matter how fast it actually is, it will never be as fast as portrayed in those ads.

Also… cellular back-up units are not included in the $99.00 system that the commercials are advertising. They are certainly an extra cost that is not included in the basic package.

Regarding your comments on what the women in those ads do, I think that you are 100% correct. Not only do they run upstairs, rather than trying to get out via a back or side door, they stop to answer the phone and seem to sigh a breath of relief that they are talking to the alarm company. Unless you have a safe room in your home that you are running to, the effort should always be to escape.

And you’re right… nobody tried to break in, in each case someone did. That’s a big difference.

If we’re home, our alarm is always set with “no delay” by pressing 2 4. It arms instantly, and alarms instantly if any door or window is opened.

Our alarm calls via cellular. We don’t even have a land line. Thus, there’s no delay to “seize the line” or waiting for a dial tone. Also, we can be called while the alarm is still communicating with the monitoring service.

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The terrible mistake I see being made by women in these commercials is retreating further inside their home instead of escaping it. If a woman has an idea she is the target, she must GET AWAY and run toward other people. Many of the women in these commercials run upstairs, making escape even more difficult.

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Why do all the women in these commercials say, “Someone just tried to break in.” when in reality, someone already DID break in successfully?!